Making possible the future of UK infrastructure
Leading civil engineer company
A leading civil engineering company tasked us to help launch a bold new direction for their business. Our goal was to elevate their profile by telling their story in a way that emphasised the unique advantages of their connected capabilities. We created a visual identity and a campaign toolkit that supported both internal and external rollouts, helping them communicate their impact on clients, communities, and the environment.
Concept
Visual identity
Campaign
Culture
Creative direction
Brand films
Crafting a strong foundation with a limitless vision
At the core of this campaign was the idea of Making Possible, which served as the anchor for the entire project. We worked closely with the client to establish clear campaign principles, shaping every aspect of the design.
The concept of an infinite canvas allowed us to illustrate how their infrastructure work drives positive change. This idea was brought to life through a story collage, a visual framework that told stories about their projects' broader impact. The defining feature was the limitless line, symbolising their continuous influence across communities.
Creating a scalable identity for every touchpoint
With the campaign principles in place, we focused on building flexible assets that could be used across all touchpoints. From templates and hoarding to posters and event materials, the identity was designed to scale based on the audience.
We developed a tiered approach to applying the brand, ranging from a more formal, minimal look for proposals and documents to a vibrant, fluid style for internal materials. This approach ensured that the identity remained cohesive while adapting to different needs.
Bringing endless possibilities to life in film
A key part of the Making Possible campaign was the launch film. Working with a motion designer, we brought the infinite canvas to life, using visual storytelling to showcase the client’s real-world impact.
The film was not just aspirational; it was a call to action, urging their teams and partners to embrace the company’s new vision and drive change across the UK and Ireland. By showcasing the tangible impact of their projects, the film cemented the company's role as a leader in infrastructure.