Bringing together the financial big hitters
Sibos/SWIFT
Sibos is where the brightest minds in finance converge. Tasked with creating an event brand that would resonate with this audience, we focused on sophistication and simplicity. Our goal was clear: ensure an experience that felt effortless for high-level decision-makers, while standing out visually.
Visual identity
Events & Exhibitions
A multi-layered brandmark for Sibos’ complex venue
Each year, Sibos challenges its creative partners to start the event brand with a simple cube, allowing consistency across years while offering room for creative exploration. For Singapore, we reinvented it by slicing the cube into layers, rotating it, and adding bold color. The result? A brandmark that both represented the complexity of the venue and delivered clear navigation cues, blending form and function seamlessly.
Turning complexity into clarity through color
The multi-level venue was vast, but we turned that challenge into an opportunity. Each floor had its own colour, ensuring visitors always knew where they were and where they were headed. The complexity became part of the creative solution, providing clarity through colour.
Crafting an engaging and seamless visitor experience
With the brandmark and visual identity in place, we worked with 3D designers to weave the identity into every corner of the event. From networking lounges to plenary halls, the space transformed. We extended the brand’s language into all communications, using it to illustrate complex topics like blockchain with bold, creative visuals. The result was an environment that felt immersive, fluid, and designed for the executive in mind.
