Impactful campaigns driven by commodity knowledge
S&P Global
S&P Global Commodity Insights delivers essential intelligence and benchmark pricing across industries like oil & gas, chemicals, and renewables. As a core member of the creative team for their ‘Seek & Prosper’ campaign, I worked closely with strategists, tackling complex subjects like carbon credits and benchmark pricing. Our goal was to create memorable campaigns that broke through the noise and resonated deeply with their audience.
Concept
Campaign
Creative direction
Events & exhibitions
Diving into the world of commodities
Our role was to deliver several campaigns from concept to rollout, providing toolkits for S&P's internal teams. Each division of S&P required its own tailored approach, so we immersed ourselves in their world to communicate their offerings clearly and effectively.
We combined energy-related visuals with abstract elements and tied everything together using portraits of S&P leaders. This helped humanise the brand while maintaining a strong, cohesive identity across print, digital, landing pages, films, and event stands.
Communicating stability in a shifting market
For S&P’s benchmarks campaign, we crafted a film that visually represented stability in a volatile market. Using a hummingbird as the central symbol, we illustrated how S&P's benchmarks remained constant amid the fast-changing marketplace. The hummingbird’s precise hovering contrasted with the busy, ever-moving world, emphasizing S&P’s reliable, guiding presence. This reinforced the campaign’s message: "Change isn’t the only constant."
Turning strategic concepts into event experiences
S&P’s energy transition campaign, ‘Invest Your Energy Wisely’, required a toolkit for use at global events. With a focus on balancing energy security, affordability, and sustainability, we created flexible messaging and design strategies that could be tailored to each event.
Working closely with a 3D designer, we developed adaptable designs for various event spaces, from small stands to large and conceptual hero stands at key events like COP. The campaign’s messaging was consistent across every touchpoint, from landing pages to social media.
